【聊了什么】
2024年美国大选成为碎片化媒体全面登上主流舞台的标志性时刻。特朗普凭借即兴发挥和饱和式传播触及最广泛的选民，而哈里斯则押注高制作水准的保守媒体策略。然而，事实证明，特朗普的打法更加奏效，进一步巩固了右派的传播优势。
右派媒体多年来精心构建忠实的受众群体和完整的生态系统，而左派却在整合声音和扩大影响力方面表现乏力。左派是否需要一个自己的 Joe Rogan 来打造更具凝聚力的宣传机器？
随着特朗普2.0时代的来临，传统媒体正在面临前所未有的生存危机。“Pivot to center”的策略是大势所趋，还是一场徒劳的挣扎？
【支持我们】
如果喜欢这期节目并希望支持我们将节目继续做下去：
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合作投稿邮箱：[email protected]
【时间轴】
00:02:15 碎片化媒体如何定义2024选举战场？网红大选还是播客大选？
00:04:45 特朗普的媒体战术：饱和式即兴传播
00:19:30 哈里斯的媒体战术：传统的广播式传播
00:27:35 新媒体崛起后的政治讨论：门槛降低还是生态割裂？
00:47:45 保守派派媒体生态的成功：左派是否需要自己的 Joe Rogan？
01:06:40 主流媒体的未来：Pivot to center 的可能性与传统媒体的生存危机
【我们是谁】
美轮美换是一档深入探讨当今美国政治的中文播客。
我们的主播和嘉宾：
小华：媒体人，美政观察者
Talich：美国政治/文化历史爱好者
杨一：旅英媒体人
【 What We Talked About】
The 2024 U.S. election marks a watershed moment, signaling the full ascent of fragmented media into the mainstream. Donald Trump utilized improvisation and saturation tactics to capture the widest possible audience, while Kamala Harris embraced a more traditional approach, prioritizing high production value and polished messaging. Ultimately, Trump’s strategy proved more effective, further entrenching the dominance of right-wing media.
For years, right-wing outlets have painstakingly cultivated a loyal base and a robust ecosystem, leaving the left grappling with challenges in unifying its narrative and extending its reach. Does the left need its own Joe Rogan—a singular voice to anchor a cohesive messaging machine?
As the Trump 2.0 era unfolds, legacy media faces an existential crossroads. Is the “pivot to center” an unavoidable recalibration, or merely a desperate bid to remain relevant in a media landscape reshaped by decentralization and innovation?
【Support Us】
If you like our show and want to support us, please consider the following:
Join our membership program: americanroulette.ghost.io
Support us on Patreon: www.patreon.com/americanroulette
Business Inquiries and fan mail: [email protected]
【Timeline】
00:02:15 - How is fragmented media defining the battleground of the 2024 election? An influencer election or a podcast election?
00:04:45 - Trump's media tactics: Saturated improvisational messaging
00:19:30 - Harris's media tactics: Traditional broadcast-style communication
00:27:35 - Political discourse after the rise of new media: Lowering barriers or fragmenting the ecosystem?
00:47:45 - The success of the conservative media ecosystem: Does the left need its own Joe Rogan?
01:06:40 - The future of mainstream media: The possibility of pivoting to the center and the survival crisis of legacy media
【Who We Are】
The American Roulette is a podcast dedicated to helping the Chinese-speaking community understand fast-changing U.S. politics.
Our Hosts and Guests:
小华 (Xiao Hua): Journalist, political observer
Talich: U.S. politics, history, and culture enthusiast
Yang Yi: Journalist based in London
【拓展链接】
杨一的明信片 | Yang Yi | Substack https://yang1989yi.substack.com/
杨一的小红书 - 个人页 (xiaohongshu.com) https://www.xiaohongshu.com/user/profile/5f79bb4b000000000100a036
变革中的美国媒体 https://podcast.theamericanroulette.com/episodes/shifting-american-media-landscape
播客如何深度介入美国大选 https://www.xiaoyuzhoufm.com/episode/672de24af373fe5d4db8c761
